Substance Abuse Digital Marketing Program Specialist

Description

State of Idaho Opportunity

Applications will be accepted through 4:59 PM MST on the posting end date. 

Idaho Public Television (PTV) has an exciting and rare opportunity for an enthusiastic, dynamic, talented team member to join our communication team. If you have a high interest in broadcasting and television, technology, enthusiasm, love working within and exciting a team, and enjoy troubleshooting difficult problems, this PTV Substance Abuse Digital Marking Program Specialist is the job for you!

About the Agency: Idaho Public Television is a PBS member station and Idaho’s only statewide educational broadcast network. We are a state agency under the Idaho State Board of Education. Our nonprofit arm, The Friends of Idaho Public Television, Inc., provides private support for our content and educational content efforts and allows us to produce award-winning long form documentaries, quality public affairs journalism, podcasts, and educational events. We harness the power of public media to encourage lifelong learning, connect our communities, and enrich the lives of all Idahoans. We Tell Idaho’s Stories.

Limited-Service Appointment: This is a Limited-Service position, and lengths of appointments are determined by the availability of funds and/or related time frames. Appointments to a Limited-Service position have permanent classified status after successful completion of entrance probation and shall receive, no later than the date of hire, a written agreement describing the specifics of the Limited-Service appointment. 

Summary:

To plan, develop, implement and coordinate an agency program; perform related work.

Job Responsibilities:

Positions in this class may perform some or all of the following duties and responsibilities and may perform other related work. No attempt is made to describe every duty performed by all positions in this class. 

• Participate in program planning, development, training, and implementation; 
• Review, evaluate, develop and implement effective communications, evaluate delivery methods, activities, outputs to identify gaps, opportunities and recommend improvements;
• Work with and speak to community and professional groups to coordinate, improve, and stimulate interest in the program and to secure support for programs; 
• Assist, prepare or coordinate preparation of news releases, brochures, posters, newsletters and other materials; 
• Develop guidelines and procedures for sharing (campaign) materials; 
• Prepare or assist in the preparation of legislative reports, studies, and specialized research projects; 
• Evaluate research findings relative to specific projects being developed; 
• Plan and develop educational programs; 
• Monitor budget expenditures; 
• Assist with coordination of work outside contractors 

Examples of Duties:

45% of the time the PTV Substance Abuse Digital Marking Program Specialist must perform Program Coordination tasks that include: 

• Incumbents apply strong background in information technology to analyze, research, and maintain data, develop reports. 
• Prepare and explain findings and conclusions. Perform regular review of digital analytics, including website, advertising results (impressions, click-through-rates, views) and other related data to create reports identifying effective strategies, gaps and opportunities. 
• Contact individuals inside and outside the agency to explain actions and conclusions, respond to inquiries, or resolve sensitive and complex problems. 

45% of the time the PTV Substance Abuse Digital Marking Program Specialist must perform Content Design and Management that includes: 

• Design and implement social media strategy to align with Millennium Fund projects and Idaho Public Television goals using programs like Adobe Premiere, Adobe Photoshop, Adobe After Effects, Adobe Illustrator, and more. 
• Generate, edit, publish, and share content that is customized to garner increased engagement and is useful for audiences on various social media platforms. 
• Communicate with followers, respond to queries in a timely manner. 
• Advise Executive Producer on social media trends and make recommendations for social media engagement. 
• Manages and maintains the monitoring of social media analytics to ensure active engagement and results. 
• Participate in projects by preparing media and digital content for all releases, brochures, posters, newsletters, promotions, and other materials.

10% of the time the Digital Marking Program Specialist must perform Digital Advertising Strategy and Implementation that includes: 

• Utilize the Feather or other advertising platform to coordinate digital advertising campaigns and sponsored posts for Idaho Public Television. 
• Create strategy and implement best performing campaign types to increase engagement and achieve requested KPIs. 
• Ensure all creative content meets requirements for most effective performance. 
• Monitor analytics and create reports for digital campaign performance. 
• Act as a liaison between Idaho Public Television and Feathr for on-going implementation and needs. 
• Other related duties as assigned. 

Minimum Qualifications: 

• Some knowledge of management practices; 
• Program or project planning and implementation; 
• Experience developing and evaluating policies and procedures.

Preferred Qualifications: 

• Considerable knowledge of program coordination, fiscal management, content creation, or digital marketing. Typically gained by 1-2 or more years of work experience performing these tasks. 
• Considerable knowledge of marketing and communication practices or related field. Typically gained by 1-2 or more years of work experience performing these tasks. 
• Experience communicating with stakeholders to explain actions and address inquiries. Typically gained by 1-2 or more years of work experience performing this task. 
• Proficiency in creating and managing engaging content across social media platforms using tools like Adobe Premiere, Photoshop, and Illustrator. Typically gained by 1-2 or more years of work experience performing these tasks on social media platforms. 
• Ability to analyze social media trends and metrics to guide strategy and engagement. Typically gained by 1-2 or more years of work experience performing this task. 
• Experience coordinating and implementing digital advertising campaigns, including monitoring performance and optimizing content for KPIs. Typically gained by 1-2 or more years of work experience performing these tasks. 
• Familiarity with tools like Feathr or similar platforms. Typically gained by 1-2 or more years of work experience working on this or similar programs. 
• Bachelor of Business Administration, Marketing, Communications, or a related field OR 5 years of related work experience. 
• Strong problem-solving skills and the ability to handle sensitive matters with discretion. 
• Proven ability to work collaboratively across teams while managing multiple priorities effectively. 
• Excellent written and verbal communication skills. 

How to Apply: After carefully reviewing this announcement and filling out the associated application, please attach and submit a resume relevant to this position that shows you meet the jobs minimum and if applicable preferred qualifications. 

Benefits:

This limited-service position includes a comprehensive benefits package: 

• Excellent medical, dental, and vision health plans 
• Nationally recognized PERSI retirement benefits 
• Paid sickness and vacation leave accrual upon hire 
• Parental leave 
• 11 paid holidays annually 
• A healthy work-life balance 
• Career growth and professional development opportunities 
• Tuition Reduction and College Credit Benefits are available as we are an agency operating under the State Board of Education 

For additional information related to benefits and/or State programs visit: https://dhr.idaho.gov/StateEmployees/Benefits.html 

Agency Contact: Thank you for your interest in employment with Idaho Public Television! If you have questions about this position, please contact us at [email protected]. 

EEO/ADA/Veteran:

The State of Idaho is committed to providing equal employment opportunities and prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on their race, color, religion, political affiliation or belief, sex, national origin, genetics, or any other status protected under applicable federal, state, or local laws.

The State of Idaho is committed to access and reasonable accommodations for individuals with disabilities, auxiliary aids and services are available upon request. If you require an accommodation at any step in our recruitment process, you are encouraged to contact (208) 334-2263 (TTY/TTD: 711), or email [email protected].

Preference may be given to veterans who qualify under state and federal laws and regulations.